Beyond Discounts: The promotions that attract sales
This seminar looks at promotional techniques and what might work best for your business.
It all discusses the kind of information retailers should be capturing to monitor the success or otherwise of the promotion.
The ability to analyse and learn from this information is vital to ensure future successful promotions.
Business strategy: How you grow matters
The four mistakes small business owners make when planning out the long term, and the seven steps you need to take to build your business in 2021. This seminar examines how to make those BIG decisions that can have major consequences for your business.
Find the Gap: Filling a need as an entrepreneur
Being an entrepreneur means coming up with creative solutions to problems and putting something new out into the world.
In this course, you'll get key insights on the types of entrepreneur and what you need to know to grow your business.
How to create a display that WOWS
Visual merchandising gives the customer a reason to buy. It attracts, engages, and motivates the customer towards experiencing your brand. How can you excel at it?
In this short course you will learn:
- How to assess what your store looks like from the outside;
- How the layout of the store impacts on your customers; and
- And some basic information for creating displays.
How to keep a new customer for life
We're all familiar with loyalty programs. Customers wallets are usually chock full of different loyalty cards from a variety of businesses.
This seminar looks at customer loyalty schemes - what they are and how they can add value to your business.
We will look at the differences between loyalty, reward and incentive schemes, their aims and emerging trends in these areas.
Inventory: Getting customers what they want when they want it
This seminar looks at the best way to manage your inventory or stock - getting the right stock in the right place at the right time!
This is usually one of the biggest costs to your business and effective management is a major factor in your success.
These helpful tips will assist you to make the right decisions around your stock management.
Keeping your customers healthy with food safety
Food safety is important as it helps to protect consumer from the risk of food borne illnesses. It also helps to prevent consumers from risks of health –related conditions such as allergy and even death. This series of short videoes gives basic information about maintain food safety in a retail environment.
Note: This is NOT an accredited course
Maximising profits with business analysis
If you don't know how your business is doing, how can you change things?
This seminar examines:
- The kind of data/information you should be tracking in your business;
- How to interpret this data; and
- How to use it to build plans for the future
Selling on social media: why you should be online yesterday
Do you need to be on social media? Should I be on Facebook, LinkedIn, Instagram, TikTok - all of them, some of them, or none of them?
What are the benefits? How difficult is it to do?
We explore how social media has changed from an online hangout to a serious selling platform.
Staying resilient in challenging times
Wellbeing is an essential part of creating a safe and healthy workplace.
This course explores how managers and team members can support themselves and assist each other in a retail workplace, with resources you can keep handy.
Steps to reopening post-COVID-19
Understanding Work Health and Safety (WHS) Law
Are you fully aware of your responsibilities for WHS in your business?
Are your team aware of what they must do?
This short course will give you some basic information on what you must legally do if you run a business and what may happen if you don't meet the requirements.
Which eCommerce platform will work best for you?
In this COVID-19 affected world, should I move my business to the online space? How do I make the transition? What would the advantages be? How can I learn how to manage this platform?
Who are your customers: Increasing your conversion rate with market research
This seminar examines the identification of your customers by segmenting them into key demographics.
Once you know who they are, you can identify trends and needs for each "segment" and adjust your offerings to cover any unmet needs.
This creates more opportunities for your business.
Why your manager should be a leader
Being an 'leader' is not a job; it's an attitude, skillset, and ability that can be enhanced. This seminar looks at what it takes to be a successful leader and the difference between a leader and a manager.